Assistant Marketing Manager

Love, Bonito Indonesia
Full Time
Posted 30+ hari yang lalu
Job description

To drive and oversee all marketing operations and mainly responsible for developing Love, Bonito’s vision to life. Directly reporting to the Country’s Brand Marketing Manager, you will act as a pivotal role for driving Love, Bonito’s expansion and telling our story across our major platforms and communication channels, primarily, e-commerce, retail stores, social media, paid & organic marketing, events & activations and customer relations. Managing 3 key Marketing Pillars: Community & PR, Campaign and Growth you will play a pivotal role in the positioning of Love, Bonito’s brand in Indonesia. Reporting directly to you will play a key role in building our brand presence and growing our business in this exhilarating phase.

Main Responsibilities

Company’s Key Player & Co-Managing Department with Brand Manager

  • Lead the Marketing team across Campaign, PR & Community and Growth pillars.
  • Strong initiative in translating the company's key initiative, objective and result.
  • Ability to develop a marketing plan and co-manage the full marketing budget of the company and translate to quantitative results.
  • Oversee and groom the marketing team into a high performance and inquisitive team - always asking and thinking about the objective and why first, before deep-diving into initiatives.
  • Plan and organise marketing functions and operations (product development, branding, communications etc.), while making sure the Love, Bonito brand has its unique voice.
  • Collaborate closely with more upstream teams i.e. Merchandising & Retail Teams particularly in the branding and marketing of new lines and key collections.
  • Collaborate closely with the Product/ IT/ BI Team for site-improvements and rolling out of marketing-related feature requests.
  • Constantly improve the framework, tools and processes for the marketing team.

Leading and Planning Campaign

  • Collaborate with regional teams to create and/ or execute campaigns locally to attain monthly targets and key campaign objectives.
  • Create and execute engaging and performance-driven campaigns across onsite, EDM, social and retail stores.
  • Drive new customer acquisition, customer retention and/ or revenue generation campaigns depending on objectives.
  • Work closely with the Creative Team and Senior Content to develop concepts for thematics and cross-channel campaigns.
  • Conduct weekly post-mortem analysis to measure performance and come up with improvements and action points for future campaigns.
  • Pushing for brand localization without losing brand’s identity and keeping brand’s integrity.
  • Study, research and stay on top of the evolving consumer trends and behaviour to propose new / improved initiatives and strategies to keep the community engaged.

Leading PR & Community

  • Overseeing and leading Senior PR & Community to execute brand plans and strategy in place through influencers, brand partnership and community events.
  • Constantly evaluating the performance of every influencers and community initiatives
  • Ensure consistent top of mind awareness of Love, Bonito via consistent pitches and product seeding to key media partners.
  • Plan, conceptualise and execute events (online and offline) to grow, engage, and retain the LB community.

Leading Growth


  • Leading growth team in optimising CRM through (but not limited to) Email and Chat Commerce.
  • Build and manage New Customer Acquisition and existing customer activations strategies for all channels.
  • Conduct and report all analysis on customer metrics weekly, monthly and yearly basis for internal and regional offices.

Channel Expansion

  • Leading growth team to strategize, manage, execute and optimise in all respects of marketplace marketing campaigns: social ads & in-app Marketing.
  • Have a full-grasp of understanding of the overall Marketplace Marketing Tools and knowing which levers to pull for certain campaigns or promotion periods.

What You Shoud Be

  • A passion and genuine interest in fashion, marketing, retail and e-commerce.
  • Have an aligned vision with the brand and excitement for female-centric causes.
  • An ability to think / work strategically & systematically, with impeccable judgement and discretion.
  • An inspiring leader to mentor, manage and influence team members.
  • Superb project management, multitasking and execution abilities.
  • Strong communication skills to inspire and influence internal stakeholders (HQ and Country).
  • Leadership qualities which include good stress-management, prioritisation capabilities and emotional intelligence.
  • A self-starter, proactive and hands-on approach. Get it done right, and fast.
  • Problem solving skills with minimum guidance and structure.
  • Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We’re Better Together and Growth Mindset.

Requirements & Experiences

  • Min. 4 years of experience in related work fields preferably e-commerce/ digital company/ advertising agencies that have a fast-paced working environment.
  • BA/ BS degree in business or marketing or other related fields.
  • Versatile and balanced and has dabbled in both creative strategy and analytical roles.
  • Strong data-driven, analytical skills and business sense
  • Proficient in Excel and fluent with marketing tools including Google Analytics, Mailchimp, CRM systems etc.
  • Great management, people development skills, good communicator

Job Summary

Job Level

Assistant Manager

Job Category

Brand Marketing


1 Slot

Min. Educational Background

Bachelor's Degree / S1



Recruitment Type


Office Address

Jl. Minangkabau No.17a, RT.6/RW.8, Ps. Manggis, Setiabudi South Jakarta City, Jakarta 12970, Indonesia Phone: +62 21 - 228 330 10

About Love, Bonito

We pride ourselves as the best and largest vertically integrated, omni-channel women’s fashion brand in the region. Founded in 2010, we’ve grown to 150 people strong, proudly headquartered in Singapore with country offices in Indonesia and Malaysia and an omni-channel presence across these 3 markets. In addition to our retail franchise in Cambodia, we ship internationally to 15 markets (Hong Kong, China, Philippines and Australia, New Zealand, US, Canada, Macau, Japan, Korea, Vietnam, Thailand, Myanmar, Cambodia & Brunei).

We are taking our definition of new female retail global, with our sights set on becoming the most thoughtful brand for the everyday woman.
How to apply? You can send your CV to

Lowongan Kerja Viral!

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